When it comes to brand marketing, online marketers have their list of strategies that work and may not work for their business. While marketing your brand plays a crucial role in helping your company increase sales, a lot of businesses, both big and small, fail at this. Possibly because they’re doing it all wrong.
If you’re looking for different brand marketing strategies, have you ever considered using videos, targeting both desktop and mobile users? Don’t underestimate the power of mobile users. Despite the fact that mobile devices are merely built for light internet browsing, and some social media use, it’s not intended for full research – or so it was thought. Today, it has been found out that many consumers now find companies they need through their mobile phones, and videos are most of the time played on these hand held devices. In fact, mobile searches now outnumber desktop searches and the gap is widening quickly.
This is where videos come into play when it comes to brand marketing. While articles are seldom read by mobile users, why not utilize the power of video as you start introducing your brand to the market? Take note – you’re marketing your brand as a whole; not your company, not specific products. You have to make sure that these videos you’ve created are targeted specifically to the right audience, while other videos are more concentrated on your brand itself.
A great way of utilizing these videos is through Vine and Instagram. Because videos uploaded on these two social media platforms can go viral within minutes, online marketers and business owners should take this opportunity to get their brand out in the market.
Why should you target mobile users, and why is it more effective? Studies have shown that mobile users are more concentrated towards watching videos from their hand held devices as compared to when watching from their desktop computers. This is one of the reasons why targeting mobile users is an ideal strategy in brand marketing.
Regardless if you have a new business or an established business that needs more customers, the right brand marketing strategies can definitely get your business up and running, with more customers coming in. If you haven’t done brand marketing before, we can help you with branding and help you do it right.