There are thousands of small businesses operating in the United States, from food carts to 500-employee strong enterprises, but no matter what size the small business is, there is no doubt that it could benefit from thoughtful branding.
What is branding? Branding is, in a few short words, what you want to be known for. Brand name is just part of branding, however, there are many cases when the brand name becomes the brand itself. For example, Nike did a good job for being a well-known brand of sports shoes. Another good example of branding is Godiva, which is a popular brand of premium chocolates.
If you own a small business, your brand is really what will make you succeed and ace your competitors. How? Well, for one, if you succeed in building your brand, it will be easier for others to remember you, and they might be inclined to do business with you instead of your competitor. And building your brand includes everything from your logo, to the color of your service trucks to the design of your business cards.
Out on the internet, there are many marketing and advertising companies that offer branding services. You don’t really need to hire them, however, you do need to analyze what your brand of business should be.
Your brand should be based on the strengths of your business, the service that you provide, and your target audience. As we said before, your brand is basically what you want to be known for and how you are remembered.
If you’re having difficulty formulating your brand based on the criteria we set above, you can always base your brand on the most important aspect of your business: YOU.
Don’t rush to formulate your brand. We would encourage you to see what your competitors are doing and what brand they are building. To create a truly professional brand, take the time to figure out what makes your business unique and build on that.