Phoenix businesses can no longer rely on traditional advertising forms such as print and electronic media. The internet has come forward as the most reliable advertising method for your businesses to become successful in this competitive marketing arena. The importance of Phoenix internet marketing for local businesses is immense, and is considered one of the most cost effective ways to reach a target audience quickly.
Today, the internet has become an integral part of consumer shopping practice. Almost everyone is shifting to the internet to search for products and services. In fact, the majority of customers order goods and services via the internet. They don’t shop at brick and mortar stores like in the good old days. In fact, many big box retailers like Circuit City, Sports Authority and Borders have shut down their local stores or consolidated because they just can’t compete with online retailers like Amazon. This trend is increasing with each passing year, and the numbers are predicted to increase even further in 2016 and beyond.
According to the latest research by BIA/Kelsey Group, more than 97% of consumers are using the internet to shop for goods and services within their local area. This is why every local business should have a strong internet presence. It will help your business to earn more profits in the long run. You can be sure your competitors are building their online marketing presence, and if you aren’t, you’re just falling further behind.
Searching for customers using the traditional methods of advertising such as TV, newspaper, magazines, word of mouth, roadside, billboards, radio and referrals is a time consuming process compared to using the internet. An effective online marketing plan will help your local business to attract more customers by spending half of the money typically spent on traditional advertising methods. It will help attract more clients, convert more views into paying customers and increase the sales and profits of your business in the long run.
Unlike traditional advertising methods, digital marketing provides 24-7, 365 days visibility for your Phoenix business. No other advertising method can come even closer to this level. This is why internet marketing is considered one of the most important methods for a business to get right. You should definitely have a mega online presence if you plan to make your local business a mega success.
If your company doesn’t have an strong online presence, you are definitely leaving money on the table and it’s going into your competitors’ pockets. Give us a call or fill out our marketing discovery form if you’d like more information or a no-obligation quote on internet marketing services in Phoenix.
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Solar Flare Marketing
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