Harnessing the power of the search engines is a great way to drive a tremendous amount of local traffic to your website. By securing a top spot in all of the major search engines, you can reach people who are actively searching for the products or services that your company provides. Best of all, unlike other online marketing methods, after your initial investment in optimizing your site, the organic traffic that you receive from the search engines is absolutely free.
The key to getting your site to the top of the local search results lies in developing a solid SEO strategy. By implementing the following local SEO strategies for your business in Phoenix, you will be well on your way to success.
1. Always think about your potential customers before you think about the search engines. Search engine algorithms have gotten far smarter over the years and are able to recognize content that is designed solely to game the search results. High quality content that people find useful, on the other hand, is often rewarded with a top spot in the search listings.
2. Use industry related keywords and your service location in your content to help the search engines understand what your site is about. Just be sure to avoid using the keywords too often. This common mistake, which is sometimes called keyword spamming, can actually backfire and get your site pushed down in the results, or even blacklisted from the search engines all together. Instead of cramming in as many keywords in as you can, focus on using them in a natural way throughout your content and try to use related keywords whenever possible.
3. Consider contacting blogs with services or products that complement your own to see if you can write a guest blog post in exchange for a link back to your site. This not only positions you as an expert in your field, but also provides a one-way link back to your site, which in turn can help it seem more trustworthy in the eyes of the search engines. Just be sure that the blog you contact is high quality and doesn’t have hundreds of outbound links to other sites.
These local search engine optimization tips should help you create a visitor-focused site that makes it to the top of the search results in no time at all. If you need help with your local Phoenix internet marketing or have any questions, please give Solar Flare Marketing a call.