Running a digital advertising agency like Solar Flare Marketing can be quite a challenge. Not only do you need to be well versed in the latest marketing methods that can generate the best ROI for your clients, but you need to be able to generate new clients as well.
There are several methods in which advertising agencies make money, but you need to decide on the type of agency you wish to operate. The advertising industry is just as dynamic as any industry. Traditionally agencies would deal with creating slogans and copy to be used in print, radio, billboards, television, web, radio ads etc and from these they would earn the fees used to develop the pictures.
Some modern ad agencies are more advanced and only deal with advertising on the web. They have specialized in SEO and keyword search tactics that keep the ads popping and generate more clicks.
To start you off, create a business plan. Operating an advertising agency is totally different from working in one. So what you can to do is list your objectives as well as how you intend to meet those objectives. In situation, you will have to include recurrent expenditure like salaries, you also have to cater for the cost of the office space, supplies, etc.
Next you need to assemble your portfolio. By this it means you need to collect all your best works, campaigns from your initial job. You will be carrying your portfolio every time you are going to meet your clients and prospective advertisers.
Create contacts and a list of professional relationships. Visit those that you will be working with including radio and TV stations and so on.
Update yourself on the current trends in the industry. Always keep yourself abreast on whatever is happening in the industry e.g more advertisers are now going for animations, shorter ads etc.
Create a comprehensive website. Many people are going for the internet as a reliable source of information so expect that a lot of people would e looking the direction of your official website and if you have it shoddy, that’s exactly how they will perceive you.
Be virtual as well. Provide a range of advertising options and have the internet as one.
Finally, be patient and let it grow since this is just like any other start-up business. Expect challenges but don’t give up.