To Find Direction
The fact is, if you do not have a strategy that is laid out and well thought of, you are not going to be able to have a direction to move your business in. You need to have a strategy in place so you can work to execute it properly.
A lot of people do not realize the amount of money that you can save by incorporating a digital marketing strategy into your business. By doing so, you are going to be able to effectively market your business digitally without having to focus so much on offline marketing tactics. This is going to save you a great amount of money in the long run.
Effectiveness and Tracking
Another reason to incorporate digital marketing into your marketing mix is because it has shown to be much more effective than other types of marketing. Not to mention, you are going to actually be able to track the effectiveness of the strategy. Because you are going to be marketing digitally, you should be able to track and analyze the effectiveness of each of the strategies you implement. This includes being able to test different strategies easily, as well.
Another reason to do it is because your competition already is. If your competition is already incorporating it into their marketing mix, you are already a step behind. It is essential to keep up with your competition by using it into your own marketing plan. That way, you can take more market share from your competition and win more customers over.