Pay per click marketing is an incredibly powerful tool for business owners that allows them to reach a highly targeted audience and to promote their products and services while they build up a stronger web presence to appear in the organic search results.
Pay per click advertising is a good option because webmasters pay only when a user clicks on their advertisement. There is no need for webmasters to worry about purchasing a run of a few thousand impressions, only to find that they are out of pocket and their ads got no clicks.
Of course, there is the risk of users clicking on and ad but then not completing a purchase. This risk can be minimized by making sure that you write clear ad copy and clear calls to action so that only users that are genuinely interested in you ads click on them. In addition, you can limit your budget so that you don’t end up spending a lot of money while you are just testing your campaigns. Once you have gotten your cost per lead, or cost per acquisition down to an acceptable and fairly predictable level using A/B split testing and other techniques you can start to expand your ad campaigns and reinvest some of your profits into launching other campaigns along the way.
Google is the most popular company for people to run pay per click campaigns, but there are other options – for example, Bing has good reach and could help you to attract a lot of customers that you might otherwise miss out on. It pays to cast your net wide when you are running advertisements online, rather than paying to reach people within the same narrow community of users in your local area.
With a little research and a careful eye on your budget, Pay per click advertising can be used an an effective way to get in front of your customers fast.