Many local business owners think that search engine marketing is something that only larger businesses can afford, and should do. There is a common misconception that if your products and/or services are geared towards either national or international audience, internet marketing needs to be used as their primary means of generating new leads and customers.
While it is true that search engine marketing can significantly help businesses reach a wider range of audience, it doesn’t necessarily mean that if you own a small local business, you can’t experience all the benefits of SEM. As a matter of fact, there are local search engine marketing services that you can specifically use to improve your online visibility.
Because what you’re offering is a local business or service, there is no point in targeting customers from outside the city or country. Instead, you need to concentrate on targeting people whom you can turn into customers today. In fact, no matter what niche or city your business is in, there are people that are looking for your services right now on Google.
By using a local modifier with targeted keywords like “Phoenix dentist” or “plumber in Chandler” we can ensure that your website ranks highly where your best and most targeted customers are searching for you.
Another important strategy in local search engine marketing is creating local citations the “right way”.
What’s the “right way”?
Every citation created for your business should have the identical business information. Your business name, address and phone number should match across the board. Also, the business description should be optimized for your most important keywords and of course you should have a link back to your site wherever it’s allowed. Don’t go overboard making the citation look beautiful, but do include as many photos as the site will allow and make sure there aren’t any spelling or grammatical errors in your listing.
By keeping all of your citation listings consistent, Google will have a much easier time giving your website credit as a local business that should be highly ranked in it’s search results.
If you have any questions on local search engine marketing, please feel free to give us a call.