1. Create Short Videos Weekly– A good small business marketing technique involves creating videos on a weekly basis. You can create short videos (3-5 minutes long) about new products or services you are offering, or upcoming sales or anything else related to your business. Create 3-4 videos per week and publish them on 2-4 video sharing sites, as this can increase your exposure. Also, publish them on your website and link back to that page from the video.
2. Social Media Marketing Works– Focus a little on social media marketing. This means build up your fan pages on social media sites. Publish posts often and announce new sales and products that you are releasing. Also, focus on building up each social media profile you have set up for your small business, as this can lead to more exposure, fans, followers and you could end up increasing your sales. Don’t go overboard with self promotion. Offer useful information relating to your business mixed in with your promotions.
3. Set a Website Up– If you don’t own a website, then get one up as soon as possible. You need to have a site that you can send customers to and one that potential customers can look at. If you have a nice looking website, then this could lead to more sales, and don’t forget to add your site’s link on your social media profiles and in your videos.
4. Begin to Rank Your Website – Start to learn SEO or find a proven company like Solar Flare Marketing that can help optimize your website to boost it in the search engine rankings. Search engine optimization takes time, but after a few month of consistent effort, you’ll begin to see a nice increase in your website traffic and sales.
Keep the above small business marketing tips in mind and you should see results. Remember, you need to be active when it comes to marketing. If you are active and persistent, and you implement the above three tips, then you could end up gaining more exposure and sales for your business.