Designing a website for your small business is important, and a major responsibility, as it will be your face to thousands of potential clients. Understanding what is important is key to ensuring your site is as effective as possible. And keeping down the costs of development can be accomplished by avoiding unnecessary frills. These elements are key to a successful small business website, and will ensure you give your clients the best impression possible of what you are offering.
1) Well Designed Home Page
A well designed home page is very important to a successful website, and is key to ensuring your visitors have a good impression of your site. Avoid flash banners, splash pages, audio or auto-play videos as they can be irritating to some people and could lead to a higher bounce rate. Keep it simple, with a short mission statement, your slogan, and pertinent information to help them find the information they need. A great looking home page is one of the keys to converting visitors into customers.
2) About Us Page
And about us page is extremely important, especially if you are hoping to attract new clients. This page should give a brief history of your business, your goals, the service you provide as well as what gives you the expertise needed to complete the service or provide the product.
3) Social Media Integration
Social media is an important part of marketing, and is essential to staying connected to your users. Regardless of your business model, incorporating social media into your site in the way of ‘like this’ or ‘tweet this’ buttons are a great way to spread the word, and get some great free advertising.
Building a website for your small business is extremely important, and ensuring your site has the necessary elements in order to succeed is key. Paying special attention to your home page, about us page and social media linking can help boost your sites value and bring you new clients fast.