Effective web marketing starts with knowing your base website and base offer need to both be as high quality as possible in order to not only excite potential clients but also to hold up to those high expectations. Your website must look professional and be SEO-friendly.
In addition to this, you will want to take advantage of social media, especially the power of the big four social media sites:
These are very different sites, but using them in conjunction is a powerful way to drive traffic from multiple sources and make sure you are getting the attention that you want and need.
YouTube videos have the ability to go viral and advertising can be relatively inexpensive when done right. Your Facebook fan page should be used in conjunction with an ad campaign to drive the traffic, as well.
Add in a strong email marketing campaign to make sure your loyal followers know what you’re offering, understand your deal, and are first in line to promote the same thing to their lists and their acquaintances.
Adding all of these different techniques together is an outstanding way to get attention, build your list, and soon you will just be watching the sales pouring on in. All of these tactics together are what make your web marketing effective.