Does it really bother you that your competitors seem to be getting new customers easily while your business is struggling? If you’re a very competitive person, as most business owners are, it’s got to sting to see the competition having success especially if your business hasn’t reached that point yet.
One way to level the playing field is through SEO. Even if your competitors are larger or have more resources, you can still out rank their website in Google and show up ahead of them in the most important keyword searches for your business. You see, Google doesn’t know if you have one employee or 1,000 employees. Websites are positioned in the search results based on an algorithm. The websites that are optimized the best will be positioned higher in the search results. It’s really as simple as that. What isn’t so simple are the factors that contribute to the “perfect” optimization.
How Do You Determine the “Perfect” Optimization for Your Website?
Here’s where it gets tricky. There are very few people that know the exact ranking factors in Google’s algorithm. In other words, nobody really knows for sure…even most of the employees at Google don’t have access to that information. But, an experienced SEO agency like Solar Flare Marketing does have a very good idea about the most important ranking factors and how to optimize your website properly for a given set of keywords. Pay close attention to that last sentence.
It’s important to note that not all search terms are treated equally. If you’re familiar with Google and their constantly changing algorithm, then you won’t be surprised to hear that based on the search query that’s typed in, the algorithm will place more importance on certain ranking factors than others. Say what?
A great example is a local search vs. a national search. When you type in a local search term like “Phoenix weight loss” your search results will be different than if you type in the term “weight loss” even if you are searching from the same computer and from the same location in Phoenix. The first search is called a local search and Google will deliver its results to include more local businesses and review sites like Yelp. For the second search term, Google will deliver a broader range of results but will most likely still include some local businesses.
Understanding how to optimize your site for this “geo-modifier” after Google’s recent updates can make or break the success of your website. Get it right and your site can shoot to the top of the search results. Get it wrong and your site may get the dreaded “over optimization” penalty.
In Part 2, I’ll cover how you can expose Google’s secret algorithm and steal your competitors’ rankings. It’s legal, but they will never see it coming.