Why Choose a Local SEO Service?
Although SEO can really be performed anywhere, there are advantages to using a local company. The biggest advantage is that the firm most likely has specific knowledge about the suburbs, where your best customers are located and probably have a really good idea of some long-tail keywords that will give your business some valuable exposure in some lower competition searches.
Another advantage is the face to face meeting. Although it seems that the handshake and meeting are long gone, many people still like to meet the person that will be handling their digital advertising at least once. Yes there’s Skype and video conferencing, but nothing will ever be able to replace the handshake.
And maybe the most important reason to choose a local company for your online marketing is the fact that they will be able to get a first hand look at your business. This can be very valuable when they are creating content to distribute online. Even if you are a service business and don’t have an actual location, a really good marketing firm will be able to determine some of your major selling points and use them to help you find more customers.