This is So Easy!
When most businesses get started, one of the first things they do is make a website. Maybe they spend the time to create one on their own, or maybe they spend some money and have a professional design a site and put it together for them. Either way, they get their website up and expect that people will just find it and they will be on the path to riches with all the new leads they are going to generate from this amazing looking website. “It’s awesome…who wouldn’t want to be my customer?” Maybe you’ve even though that or something like that yourself.
The Reality
Then reality sets in. Nobody shows up to your new website party and your traffic doesn’t exist. It’s going to take some work to get your site out there and optimize it so that when someone types a search in Google, your website shows up. And the reality is, it isn’t easy. There are hundreds (or thousands) of other websites that are competing for the top ten spots on the first page of Google. Even in your local market. That’s the prime real estate that everyone wants. Everything else is second best.
So how can you get to the first page? Well the short answer is SEO. You need to take the time to build the power of your website. You’re competing against other websites that in many cases have been around for years. And Google tends to favor older websites over brand new sites. Part of this process is getting quality links from sites that are more powerful than your own, which are just about all of them at this stage.
And Then…
The second piece is the puzzle is to build trust in the eyes of the Google spiderbots. There is a lot of spam out there on the web and Google isn’t going to place a new site above sites it trusts. A big factor in gaining trust is getting links from social media sites and web 2.0 sites. Good quality links built over time will help your site gain trust. It’s important to remember that all of this takes time. If you were to go out and buy a bunch of links all at once or if you do anything at all that doesn’t look natural in the eyes of Google, your site will never rank well and could even get a penalty which is a whole other story.
If you don’t think you have the time or knowledge to perform the work needed, Solar Flare Marketing is here to help. Give us a call or fill out our Discovery Form and we’d be happy to analyze your site and let your know what it will take to get you the visibility you need to take your business to the next level.
