Social media marketing is one of the most cost-efficient and targeted opportunities for reaching the right audience and boosting the popularity of your brand. Hubspot.com statistics show that according to 42 percent of marketers, websites like Facebook are essential for their advertising success. The use of social media has the impressive 100 percent higher lead to close rate than traditional channels.
The benefits of using social media for marketing purposes are undoubted but what does it take to make the most of such opportunities? The following guide will give you some good ideas.
Use Different Channels
It’s not enough to have solely a Facebook profile. Other social media have amazing marketing benefits, as well.
Twitter is ideal for promoting your corporate website. You can easily upload marketing photographs on Instagram and Pinterest. Use LinkedIn to find professional partners. YouTube videos have the power to easily go viral.
If you don’t have multiple channels, you’re missing on an amazing marketing opportunity. Take your time to establish your presence everywhere, if you want to get the highest ROI.
Don’t Spam
Posting diversified content is probably the most important rule for social media marketing success.
Again…Don’t Spam! If you’re solely posting information about your products and services, you’re missing on a huge brand establishment opportunity.
The audience of today is no longer interested in straightforward promotion. It wants interesting information and the opportunity to establish an emotion-based relationship with a brand.
Share interesting information from multiple sources. Create infographics and multimedia-based content. It’s ok to promote your products and services every now and then but don’t overdo it. That’s how you can build your reputation and create a solid fan base.
Analyze Results
Most social media give you detailed information about your audience and the manner in which your posts are performing.
Analyze this data and change the campaign to make it even more targeted. You can easily modify your marketing midway to reach a bigger audience, make a better impression and accomplish all of your marketing goals.
Be Consistent with Your Updates
The success of your social media marketing efforts depends both on the quality and the frequency of updates.
Get in the habit of adding new content on a regular basis. Otherwise, you risk losing the audience that’s interested in learning more and being actively involved. Come up with a weekly content plan and stick to its execution for best results.
Social media give marketers powerful tools. Even small companies get the amazing chance to reach prospects and turn those into loyal customers without spending a cent on execution. Consistency and quality of the information are both essential for making the most of social media marketing. Take your time to acquaint yourself with the channels, determine the specifics of your target audience and personalize your marketing approach on the basis of this data.
For help with your social media or digital marketing, contact Solar Flare Marketing today.
