In order to maintain a level of quality with the search results that are presented to those that are searching on Google, the team in charge of managing the Google search engine algorithm has come up with filters that can prevent unwanted websites from popping up. It’s very easy to game the system, so to speak, as long as you know what the rules of the game. In this case, Google comes up with filters that are referred to as penalties, and they are designed with specific agendas. In particular, the Google Panda algorithm can penalize your website by simply not having quality content on your main page and secondary pages. The lower the quality, the harder you are hit with the penalty, causing your websites to drop in their rankings, or completely disappear. There are a few ways that you can beat easily beat the Google Panda penalty, strategies that we will now present.
Understanding The Google Panda Algorithm
What you have to understand first is what constitutes bad content in the eyes of the Google spiders. You also must understand that Google is nothing more than an algorithm looking for identifiable patterns. If it sees, for instance, a number of websites gaining in ranking as a result of hundreds of people using the same strategy, it will then adapt to that strategy, penalize those that are gaming the system, knocking them down in the search engine results. However, if different people are using a variety of strategies, in a random but progressive format, it is very easy to rank high in any of the search engines, including Google. As long as your content is not spun or aggregated from other websites that are using identical content, you can fly under the proverbial radar and begin to enjoy top rankings. So what do you need to do to avoid the Google Panda penalty and start generating thousands of unique visitors to your website every month?
Beating The Panda Algorithm
There are only three things that you need to do in order to rank extremely high on the search engines for not only your main website but your secondary pages, changes that you can actually make on your own. The first step of the process is to make sure that you have quality content, articles that have not been created using a content spinner, leaving Google no choice but to examine fully the content that you are presenting. The longer the content, and also the longer the keyword that you are targeting, the more likely it is going to rank high. Longer keywords have less competition, and therefore it will be much easier for you to accelerate the ranking process, which will result in moving you to page 1 rankings. The second thing that you need to do is add videos and images to your pages, specifically those that are about the topic you are presenting. When the search engine spiders index your website, especially when following the links of the videos back to their place of origin, it can see if the content is similar in the description of the videos, and if so, your ranking will also improve. Finally, the last thing that you need to do is make sure that you are using latent semantic keywords. These are related keywords, ones that are very similar in meaning to the keywords you are trying to target but are very different in spelling. This will show the algorithms that you are trying to present quite a bit of information on this topic. Doing this will almost ensure top rankings, especially in combination with unique content.
By using these strategies, you should be able to see a definite change in your rankings on the search engines without having to do much additional SEO. Although it may be much faster to use a professional SEO agency to do this for you, it is something you can do on your own. Simply write unique content that is lengthy (700-1,000 words), targeting longtail keywords, and adding videos and images related to your topic to each post or page that you make. Finish this by using LSI keywords sprinkled throughout your content, and you will have created an under the radar conglomeration of content that will not trigger the Google Panda penalty. This will help you reach higher rankings with each and every one of your posts.