Local SEO or search engine optimization is a new term for some business owners. What does it do and how is it different with the typical SEO strategies that we all know of? Simple – local SEO is all about targeting keywords within the area(s) that you cover. This means that if you’re a local business and you won’t be able to convert people from other countries to become customers, many conventional SEO strategies are not ideal for your needs.
What you need is a strategy that works well with the area that you cover. If you haven’t done any local SEO before, here are the benefits and reasons why you need it.
Sure, you can find national internet marketing services, but why spend more money on something that you won’t be able to make use of? It’s unreasonable to target the entire country, when you’re only catering a couple of cities, isn’t it? By choosing local SEO, expect that the amount you need to allot for your campaigns is going to be a lot less.
Higher Conversion Rates
Since you’re only targeting people within your area, you have a better chance of converting. Think about this, if you’ve driven 1,000 people to your site using national SEO, 50% of it may not be included in the areas that you cater, that leaves you with 500 people, and 20 – 30% of those people are interested in your services. You see, the percentages will be much higher if all 1,000 visitors are from within the area.
Ranking nationally is difficult, but local SEO makes it easier for you to rank on search engines with keywords which are targeted locally. This means that you get to enjoy page 1 rankings, more sales and brand and website recognition.
If you haven’t done local SEO yet, it’s best that you start looking for a reliable SEO Company like Solar Flare Marketing which can help you get your name out on the first page of Google.