There are a few important aspects you should know about Google RankBrain, Google’s new machine learning technology. You should know what it is, how if affects you and how Google plans to use it.
What Is It? – RankBrain is an artificial intelligence program. It’s designed to help Google process search queries. The program can embed a lot of written language into vectors, or mathematical entities, and it does it in a way that the computer can understand. RankBrain can do this because it uses artificial intelligence, what this program does is help the search engine process queries that you and other Google users make.
How Does It Work? – The way RankBrain works is simple. If you type a specific search query into the Google search engine, RankBrain may not be familiar with that word or phrase. If that’s the case, it will guess what searches (phrases or words) may mean something similar, and after it has done this, it will filter the results for you. There are some search queries that the program may not be familiar with, but RankBrain should be able to effectively handle such search queries.
A good example of this is if you typed into Google a phrase such as how many teaspoons are in a cup, then RankBrain would show you results, but these results will be based on various things. One of those things includes the country where you did the search. That query may lead to RankBrain favoring results in Australia over America, and this is because there are various measurements in each country, and these measurements are different.
What Is RankBrain A Part Of? – It’s important to note that it appears that RankBrain is part of the overall search algorithm called Hummingbird. You can think of RankBrain as being a car part that fits under the hood of the car, and Hummingbird is the car. It’s also worth mentioning that RankBrain doesn’t take care of all searches because the overall algorithm handles all the search queries.
How Important Is RankBrain? – As you are aware of, there are many signals that play a role in how and where a web page ranks in the results. Some factors are more important than others, and one of the most important signal factors is now RankBrain. As a matter of fact, some search engine optimization experts believe that the it is the third most important ranking signal, we are currently testing this and should have some results soon.
Other Information– What RankBrain is doing is refining search queries. This could potentially be great news for many website owners and people who use Google. Remember, Google handles millions and millions of search queries per day, so RankBrain could be very useful for both Google and Google users.
There are some important things you should know about RankBrain that are important for your future online success. RankBrain is highly sophisticated, and many users may notice a big difference in how search results are returned to them for certain terms. There may be a chance you will notice a difference shortly too.
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