These days, more and more people are relying on their mobile devices to go online and access the information they need. Think about it, do you look for goods or services on your cell phone? I know I do at least a few times a day. If you want to make sure that your business is able to reach these potential customers, you need to spend a little time and focus on mobile SEO. Otherwise, you could be missing out on a significant growth opportunity.
You can no longer safely assume that people will be using desktop PCs to look for products or services online. In fact, it’s just the opposite. According to Google, over 60% of all searches in 2015 will be performed from a mobile device. If you are just optimizing your site for non-mobile computers, you are ignoring a huge and growing population of users. In fact, by not optimizing your site for smart phones, tablets, and similar devices, you could end up hurting your search ranking.
By doing so, you will notice a real change not only in your rankings, but also in your conversion rate from website visitors, in a very short period of time. Your traffic will increase, and the share that is coming from mobile users will go up as well. This means that you will be reaching a lot of people whom you might not have been able to contact in the past.
In addition, mobile users can find out about your products at any time of day, no matter where they may be. This means that you do not have to worry about reaching people when they are at home on their PC. Instead, you will be able to reach them at any time or place. This makes it easier than ever to get in touch with your customers. Just think about all those people that are driving around and looking at their cellphones. It’s scary to think how dangerous it is to be searching on Google while driving, but it’s also scary to think that your business isn’t showing up in any of those searches.