How much time and resources do you dedicate to social media marketing and search engine optimization? Both of these internet marketing campaign should represent a significant portion of the resources you allocate to promoting your business. Here is why you need both of these internet marketing campaigns, and why both are actually closely connected.
Google and other search engines have developed more efficient ways to assess how relevant websites are. This includes using social media content to determine how popular a website is. If a large number of Facebook or Twitter users share your links on social media, this could result in higher rankings on Google. Other search engine optimization methods are still relevant, such as building back-links on a number of quality websites and using strong keywords in your content but Google and other search engines understand that Internet users spend a lot of time on social media. It is likely that social media posts will have a stronger impact on search engine rankings in the future.
Working on SEO and social media marketing also allows you to drive more traffic to your site while engaging internet users. A lot of businesses rely on SEO to boost their traffic but fail to keep visitors interested. The best way to engage your visitors is to provide them with interesting and relevant content. Encouraging them to like your Facebook page or connect with you on Twitter will make them more likely to visit your website again.
Keeping in touch with users via social media is a great way to get return visitors with every update your share on Facebook, Twitter or other social media platforms. More visitors would translate in higher rankings in search results since search engines use traffic as mean of assessing how relevant your website is, among many other indicators. Sharing content that is interesting to your audience and that will generate some clicks to your website is the key to getting the most out of your social media marketing presence.
You should establish some clear goals for your search engine marketing and your social media marketing campaign. Ask yourself why you need to use these marketing strategies and what kind of results you can reasonably expect. Ideally, you should have main goals such as ranking first on Google or generating a significant number of sales via social media as well as a list of smaller goals that will help you achieve your ultimate goals on the long term.
Divide each goal into small steps you can take on a daily or weekly basis and find a way to efficiently track your results so that you can always improve your strategies. Think about hiring an SEO or a social media marketing expert if you need help with these campaigns.
Every online business should have a strong SEO and social media marketing strategy. These two campaign should be connected and the main focus should be to provide internet users with a great experience so that they will spend time on your site and buy products.