There are many ways to successfully market your product or service, however video is one of the best ways to actually connect with your customers.
Video is a fully engaging experience that awakens the viewer’s sense of sight and hearing. Most other forms of advertising only appeal to one sense and as a result, are more easily ignored or bypassed. This includes via print, radio ads, flyers etc. Video is much more engaging and immediately makes the viewer pay attention to what you have to say.
Another reason why video is so effective is because it gives you the ability to tell a story. One of the best ways to successfully market a product is to tell a story that gets your target audience interested and invested in the story. This will help them to identify with you and your brand, which will lead to increased sales and profits.
Next, when it comes to advertising on the internet, using video has been proven to be even more effective. Websites that have videos on their pages typically experience higher average time on the site as oppose to websites without any videos on their pages. This is one of the metrics that Google measures for high search engine rankings and as a result, by using video, you can definitely increase your rankings and therefore, the number of people who learn about your company.
When it comes to smart marketing and Phoenix SEO, video is definitely one of the solutions you should be looking into. Sure, it is more expensive than other traditional forms of marketing, however, it will drive results and more than pay for itself many times over with the new customers you can generate from it.