Don’t get fooled into thinking that video production has to be professional and cost thousands of dollars. A simply video made in your office or in the field can be just as effective as a professional video if it connect you to your prospects. Here are some of the things you’ll want to think about when making a video:
Keep it Short
Keep your video under 5 minutes in length. The shorter the better as long as you get your information in and convey your main points. The last thing you want is for your prospect to lose interest and click away from your video.
Don’t Use the Video to Sell
Ideally, the video should explain something about your business that the prospect should know or offers useful information to a potential customer. The goal is to increase interest in your services and have your prospect request more information or visit your website.
Don’t Try To Be Perfect
Don’t worry about perfection. Just make a video, get it on Youtube and see what happens. Once you make the video and go through the process, you’ll realize how easy it can be and you can always go back and create another video in the future.
Just make sure you are connecting with your potential customers and video can be a great tool to increase your online exposure without spending a fortune on marketing.