If ‘video killed the radio star’, then internet videos are slowly suffocating the TV star. With the global use of smart tablets and phones on the rise and the public’s desire to read on the descent, internet videos are undoubtedly the future of entertainment.
Now that services like NetFlix have the budgets and viewers to create their own content, what does that mean for commercial videos?
Marketing with videos is becoming the new leading forefront of marketing in general. But while a good article can extol and outline the usefulness of a product, it’s only videos that can truly bring about an emotional reaction. Movies have always had the power to sway opinions and be tear-jerkers and that is no different with small-screen videos. What funny cat video hasn’t made you laugh or go “awww”? The power of videos is undeniable. But it is by appealing to our emotions that these videos become effective.
Yet how to create emotions while marketing with videos?
One way is by showing what the product can give to the client. Gone are the times when advertisement hinged on the attempt to tell potential clients that they “needed” this or that product to be happy, loved, respected, etc.
The angle most good marketing videos take these days is not by forcing an opinion down someone throat, but by showing in practical ways what it can do for the client or customer.
This can be done by telling a story and showing an example of how the product or service is beneficial to the viewer. By having the viewer identify with the product’s uses or a fictional/sample user, an emotional bond is created that invites the client to consider buying – but doesn’t force them to do it.
Advertisement trends come and go. Styles vary and looks change. But emotions remain. If you can use emotions in your videos, you can definitely increase your response rate through a bond with your customers.