Video Can Help Your Website Rankings
Over the past few years, videos have become extremely popular not only as for entertainment, but also as a way to market a local business in Phoenix. By taking the time to follow a few simple strategies, your business can increase it’s online exposure for little to no cost out of pocket.
Videos Should Be Easily Played And Shared
Some website owners complicate things when embedding their videos. Make sure that it can be easily played, and provide them quick links so they can quickly share your video with others. This is an organic strategy of getting more views, which also means expanding your reach, and eventually increasing your chances of getting better conversion rates.
Interact With Your Viewers
No video will be noticed if it doesn’t interact with viewers. SEO is not just about feeding search engines what they want, but it is also about making sure that your viewers are engaging with you, interacting with your content, video or site. SEO is also about reaching out to the right target market and making sure that they are engaged with your content.
Transcribe Your Video
Sometimes, people don’t have the time to watch a video, and would just like a transcription of it. Regardless of your video type, whether promotional or informational, make sure that you produce a transcription of it, or a copy which discusses what your video is all about.
Become A Smart Social Butterfly
Social media is one of those channels that can help business owners generate more customers and expand their reach. Take advantage of Facebook, Twitter, Pinterest or even Instagram. Upload your videos, use the right hashtags and marketing it accordingly. You’ll see how powerful social media is and how it can help you improve your sales, not to mention your SEO rankings at the same time. Facebook has proven to significantly increase your rankings, considering that it is already established and traffic coming from this channel is mostly organic.
Using videos to generate more traffic and increase rankings can be done, as long as you know how to do it correctly and which sources to use. Considering the following options and tips above will help you with your video marketing efforts, and eventually help you get better search engine rankings.